About

I make complexity simple.

I'm Gustavo Pereira, a UX Designer with a background in graphic design. I work end to end, turning problems, information, and constraints into clear experiences that people can use and teams can take to production.

More than 15 yearsDesigning digital experiences.
11 yearsOn the UX team at Mercado Libre.
Portrait of Gustavo Pereira, UX Designer, smiling at the camera.

My journey

2008–2010

Visual foundations

Internships at Laboratorio Elea and HSBC Bank Argentina
2010–2015

Digital design

BVision
2015–2026

UX at scale

Mercado Libre
2026–Present

Independent UX consulting

Freelance · UX Consulting
Experience

What I learned designing complex products.

01

Simplify before adding

I organize information, steps, and decisions so people can move forward with clarity.

02

Build agreement

I work with users and teams to understand needs, recognize constraints, and find a shared solution.

03

Land well in production

I think through the full experience, define a viable first version, and stay close to its implementation and evolution.

Skills

Tools

Design and prototyping
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
Research and validation
  • FigJam
  • Miro
  • Maze
Management and handoff
  • Jira
  • Trello
  • Notion
  • Zeplin
Communication
  • Slack
  • Google Workspace

Applied AI

Assistants
  • Claude
  • Gemini
  • ChatGPT
Design and prototype
  • Figma Make
  • Claude Design
Build
  • Claude Code

Built into the design workflow. Took part in the UX/UI design of an AI copilot for customer support.

Languages

  • SpanishNative
  • EnglishAdvanced
  • PortugueseBasic